PROFESSIONAL BACKGROUND:
 

FINISHES SOLUTIONS, Waller, Texas

VP OF MARKETING & SALES: 11/2021-04/2024

• Oversee and lead the marketing and sales team, ensuring the successful management and execution of all marketing initiatives and creative projects.

• Monitor and manage the marketing and creative team's budget, ensuring resources are allocated efficiently and effectively. Seek cost-effective solutions without compromising quality, while maintaining transparency and accountability in financial matters.

• Developed comprehensive and compelling proposals for new business development bids, showcasing the company's capabilities, expertise, and value proposition to potential clients.

• Implemented a comprehensive marketing strategy to promote the company's commercial & residential properties, generating awareness, interest, and ultimately driving sales and leasing opportunities.

• Developed a multi-channel marketing campaign to reach the target audience through various mediums, including digital platforms, print advertising, email blast, and industry-specific publications. Utilize a mix of strategies, such as search engine optimization (SEO), social media marketing, email marketing, and targeted online advertising, to maximize reach and engagement.

• Create visually appealing and informative property brochures, videos, landing pages, websites, and virtual tours that provide detailed information about the properties, including floor plans, pricing, availability, and leasing terms. Ensure that all marketing collateral is professionally designed and reflects the brand identity of each company.

• Maintain regular communication and collaboration with the sales team to align marketing efforts with their strategies and objectives. Provide them with the necessary marketing materials, training, and support to effectively promote and sell or lease the commercial properties.

• Led the strategic initiative to implement a comprehensive brand refresh across all companies (Finishes Solutions, Finishes Construction, Finishes Brokerage, Finishes Property Management & Preferred Real Estate Partners), including the creation of new logos, brand books, slogans, and tailored marketing strategies for each entity. This endeavor involves a holistic approach to revitalizing the company's image and ensuring consistency across all touchpoints.

• Collaborate with cross-functional teams, including design, marketing, and communications, to develop a compelling brand strategy that aligns with the company's values, mission, and target audience.

• Conducted thorough market research and analysis to identify industry trends, consumer preferences, and competitive landscape, informing the development of an impactful and differentiated brand identity.

• Created captivating signage and decals to brand the machinery, enhancing its visibility and presence on construction sites.

• In charge of managing vendor relationships and conducting negotiations to secure favorable pricing and terms for the company.

• Discover fresh market prospects and potential revenue sources by conducting thorough market research and analysis.

• Analyze social media performance metrics such as reach, engagement, and conversions to assess effectiveness and optimize content and strategies accordingly.

• Guide the marketing team in promoting properties through multiple channels, such as online listings, signage, and print media.

• Developed and execute sales strategies to meet or exceed revenue targets for commercial properties.

• Created compelling sales presentations and proposals showcasing property features, benefits, and investment opportunities.

• Leveraged commercial properties owned by the company as platforms to promote its products and services.

• Created individualized marketing campaigns for each company with the objective of generating leads, enhancing brand awareness, and driving sales growth.

• Promote the branding of the company's heavy machinery to increase brand awareness on construction sites.

• Created outdoor signage designs tailored for commercial properties owned by the company.

• Developed comprehensive marketing strategies aimed at leasing or selling both commercial and residential properties.

• I played a crucial role in crafting presentation proposals for investors, leading to the company's acquisition of millions of dollars.

 

TEXAS STATE RENTALS, Houston, Texas

CREATIVE MARKETING DIRECTOR: 10/2019-10/2021

• Developed a marketing campaign aimed at generating leads, brand awareness and boosting sales.

• Create engaging content, including images, videos, and captions, tailored to each social media platform and target audience.

• Developed a comprehensive strategy that encompasses various digital campaigns, including SEO, social media marketing, paid search, content marketing, and e-mail marketing.

• Developed and execute innovative marketing strategies to meet business objectives and drive growth.

• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for differentiation and market positioning.

• Created compelling content, leverage social media advertising, engage with the audience, and drive brand awareness, engagement, and conversions.

• Created & designed graphic solutions for marketing campaigns. (TV ads, social media ads, OOH, flyers, posters, brochures, decals, etc.)

• Administered co-op spending and submission.  

• Planned and negotiated media buying for campaigns in radio, broadcast tv, or streaming tv (OTT)

• Presided over photography and video production, drone videography along with editing of footage for Marketing collaterals.

• Analyze social media performance metrics such as reach, engagement, and conversions to assess effectiveness and optimize content and strategies accordingly.

• Developed and implemented Key Performance Indicators to track marketing communication effectiveness.

• Scheduled and publish posts across various social media channels using scheduling tools to maintain consistent presence and maximize reach.

• Continuously experiment and innovate with new content formats, strategies, and tactics to stay ahead of the competition and drive growth on social media platforms.

• Implemented branding across digital platforms, including websites, social media profiles, and email newsletters.

• Monitored and manage online reputation by responding to reviews, comments, and mentions on social media.

• Collaborated with internal teams and external partners to ensure brand consistency in all touchpoints.

• Offered branded merchandise or promotional items such as hats, shirts, or toolkits to reinforce brand recognition.

• Managed marketing budgets and allocate resources effectively to maximize ROI.

• Designed eye-catching signage and decals to brand the machinery and increase visibility on construction sites.

• Provided exceptional customer service and support to build trust and loyalty among customers, enhancing the reputation of the branded heavy machinery.

 

REMAX PROPERTY GROUP, Cypress, Texas

CREATIVE MARKETING DIRECTOR: 10/2019-10/2021

• Crafted both a distinctive logo and an elaborate brand book to establish and define the brand's visual identity.

• Designed and created brokerage documents, signage, business cards, social media pages, and website.

• Provided coaching sessions to realtors, offering guidance on social media posting best practices and adherence to brand guidelines.

• Developed comprehensive marketing campaigns aimed at promoting the brokerage and increasing its visibility in the market.

• Developed marketing campaigns aimed at promoting properties listed for sale or rent by the brokerage & realtors

• Created visually appealing graphic solutions tailored specifically for marketing campaigns.

• Managed social media accounts and executed advertising campaigns effectively.

• Conducted market research to understand consumer perceptions of the brand and identify areas for improvement.

• Responsible for overseeing vendor relationships and leading negotiations to secure advantageous pricing and terms on behalf of brokerage & realtors.

• Produce and edit videos aimed at promoting properties listed for sale or rent by the brokerage & realtors.

• Managed property listings on multiple platforms, including websites and listing services.

• Establish brand positioning to differentiate the company from competitors and resonate with target audiences.

• Educated realtors on adhering to brand guidelines across print materials, social media platforms, and signage.

• Managed the allocation of the advertising budget, with a specific emphasis on pay-per-click (PPC) campaigns, while also monitoring return on investment (ROI).

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ARTES GRÁFICAS, El Salvador

Owner/Founder: 06/2010-09/2019

• Identify new market opportunities and potential revenue streams through market research and analysis.

• Developed long-term goals and strategies for the business to thrive in the market.

• Overseed day-to-day operations and make decisions to optimize efficiency and productivity.

• Developed, managed, and implemented projects from conception to completion.

• Developed tailored marketing strategies in Latin America for clients aimed at boosting sales or enhancing brand awareness.

• Managed workflow of daily projects providing creative directives for our client’s communications needs (TV, OOH, Print, Display & Fixture, Signs Social Media.).

• Strategically communicated and brainstormed with clients to determine needs and evaluate market and industry trends and competitor performance.

• Undertook on-site client visits to uphold exemplary standards of customer service and support, successfully securing partnerships with prominent brands such as British American Tobacco, Wendy's, Coca-Cola, Pizza Hut, KFC, Revlon, Subway, Black & Decker, Citibank, Bancolombia, Hanes Brands, and others.

• Spearheaded marketing strategies for brands’ online presence, maximizing marketing channels including social media, email, web, and direct mail.

• Cultivated a trusted advisor relationship with key accounts, being the primary point of contact and building long-term relationships with customers.

• Collaborated with clients to understand their needs and deliver effective solutions.

• Offered strategic guidance and recommendations to clients to improve their overall advertising strategy and impact.

• Developed creative promotional concepts and themes that resonate with the target audience and align with brand identity.

• Collaborated with clients to understand their brand identity, goals, and messaging.

• Created a promotional mix encompassing discounts, coupons, contests, bundled offers, and loyalty programs for clients

• Provided strategic guidance to clients on optimizing their marketing and advertising budget for greater efficiency and effectiveness.

 

Kantar MILLWARD BROWN, El Salvador

COUNTRY MANAGER: 04/2009-05/2010

• As the country manager, responsible for overseeing operations at the El Salvador office and spearheading the "new business" department with a primary focus on acquiring new clients.

• Conducted extensive qualitative and quantitative research studies using a diverse array of investigative methods, encompassing focus groups, brand equity analysis, product research, and fieldwork.

• Acquire consumer behavior data to substantiate the effectiveness of marketing strategy campaigns.

• Utilized focus groups to gather in-depth insights and opinions from target audiences.

• Moderated group discussions to explore consumer perceptions, preferences, and behaviors, generating valuable qualitative data.

• Conducted brand equity research to assess the strength and value of client’s brand in the market.

• Employed various methodologies, such as surveys and interviews, to measure brand awareness, associations, loyalty, and overall brand perception.

• Analyzed qualitative and quantitative data using appropriate research tools and software.

• Generated meaningful insights, identified patterns, and synthesized findings to inform decision-making and strategic planning.

• Presented research findings and recommendations to stakeholders, including management teams, marketing departments, and product development teams.

• Used compelling visualizations and concise summaries to effectively communicate complex data and insights.

 

LOPEZ NEGRETE COMMUNICATIONS, Houston, Texas

RESEARCH ACCOUNT ANALYST: 08/2008-05/2009

• Performed thorough analysis of industry trends, market performance, competitor landscape, and client needs to craft highly effective brand strategies, enhancing client positioning within the external market

• Offer research on Hispanic consumer trends, demographics, illustrations, and pertinent data sourced from databases or secondary research to benefit our clients, which include brands like 7up, Dr Pepper, Guerrero, Miller, Bank of America, Wal-Mart, and others.

• Transcribed qualitative and quantitative findings from focus groups to aid senior planners in crafting target market strategies.

• Offer expert assistance in implementing and refining marketing plans, communication strategies, and advertising campaigns.

• Provide knowledgeable consumer insights for branding strategies, new product launches, marketing positioning and communication development.

• Provide proficient aiding in the implementation and optimization of marketing plans, communication strategies, and advertising campaigns.

• Collaborate with portfolio managers, investment advisors, and clients to understand investment objectives and tailor research and analysis accordingly.

• Collected consumer behavior data to validate marketing strategy campaigns.

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LOPEZ NEGRETE COMMUNICATIONS, Houston, Texas

GRAPHIC DESIGNER: 05/2005-10/2006

• Collaborated with Fortune 500 companies such as Walmart, Bank of America, Microsoft, Visa, Dr Pepper Snapple Group, Sonic, Tyson Foods, and others to address their advertising requirements.

• Create and design graphic solutions while adhering to brand guidelines for a wide range of clients.

• Collaborated closely with team members on various high-profile brands, ensuring creative solutions that resulted in significant client satisfaction.

• Offered leadership and guidance to staff members in fulfilling their daily roles and responsibilities, driving the achievement of goals and objectives.

• Leveraged extensive top-tier experience in branding, promotions, conceptualization, layout, color theory, and brainstorming to develop marketing collateral for clients.

• Oversaw the development, creation, and implementation of graphic standards for various communication mediums including TV, print, radio, photo shoots, and web, among others.

• Conceptualize and design visually compelling graphics, illustrations, and layouts for various mediums including print, digital, and social media.

• Review and approve final designs, layouts, and artwork before production or publication.

• Contribute to brainstorming sessions and creative discussions, offering ideas and insights to inspire innovative design solutions.

• Collaborate with printers, photographers, and other vendors to coordinate production and ensure quality control.

• Used software tools like Adobe Photoshop, Illustrator, Premiere and InDesign to execute design tasks with precision and creativity.

• Prepare final artwork for print or digital publication, ensuring correct color profiles, resolutions, and file formats.

• Earned Senior Management’s recognition for an exemplary work ethic and received several awards for a selection of Wal-Mart’s advertising campaigns by HAF – the Houston Advertising Federation.

EDUCATION & PROFESSIONAL DEVELOPMENT:
 

Escuela Europea de Negocios, Spain (Graduated in 2008)

MBA, Master’s in Business Administration

 

Universidad Pontificia de Salamanca, Spain (Graduated in 2007)

Master in Corporate Communication & Strategic Planning

 

Escuela de Comunicación Mónica Herrera, El Salvador (Graduated in 2004)

Bachelor Degree in Marketing Communications

 

International Advertising Association. (2004)
Diploma in Marketing Communications